The Chelsea Hotel is hoping to partake in the era of hotel nightlife with the Chelsea Room, its new basement lounge opening soon in the former Star Room. The Chelsea has tapped Marcus Bifaro from the Surf Lodge in Montauk to restore the bar to its former glory, and on top of his To Do list are drink prices, which Bifaro thinks are just way too expensive. So at the Chelsea Room, Bifaro says, "beers are $8 and our drinks start at $13. We want people to come out and have fun. We don't want to ruin people's lives so they can't pay their bills." The Chelsea Room opens Saturday.[WSJ]
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