The Newly Sexed Up Sushi Uo

For those wondering why the quasi-hidden one year-old Lower East Side sushi restaurant Sushi Uo is now on the Deathwatch List, we kindly refer you to a press release that just hit the Eater inbox, reproduced in full below.

SUSHI UO REDUX: IMPASSIONED OWNER CLEANS HOUSE AND SEXES IT UP AT UO

October 25, 2010: Breaking away from the clutches of diva sushi chefs, owner Frannie Marchese has taken back control of her restaurant and revamped it to be the top tier Lower East Side restaurant that she originally envisioned: a sexy, edgy, yet friendly local sushi house that serves the best quality fish available.

Last weekend, Lower East Siders observed the spectacle of eight black clad women tied with brightly colored rope into various positions along Rivington Street. This guerilla take on Shibari, the Japanese art of erotic rope bondage, was sponsored by Uo to announce the introduction of their Shibari Bomb Sake Cocktails, available on their new menu.

Two weekends ago residents of the LES were gawking as three young beauties clad in latex and posing with a giant red snapper and six-foot long octopus tentacles took over the neighborhood. Wanting to incorporate the local streets into the seductive photos that would end up on the walls of Uo, it is all a part of Fran Marchese’s restyling of the restaurant to be more in keeping with the attitude of the neighborhood.

Now that the restaurant has forged strong relationships with the purveyors and will continue to get the premium quality fish that their customers expect, reliance on temperamental sushi chef divas is a thing of the past. While Marchese’s focus is turned towards making Uo exude an ambience that is more Tokyo by way of the Lower East Side, sushi preparation and presentation are left in the skilled hands of two Japanese trained sushi chefs with almost 30 years experience between them.

To celebrate their new look & offerings, Uo has introduced a three course Prix Fixe Menu at $24.90. Diners can also indulge in the same menu, paired with a sake chosen specifically for each course plus a desert sake for $39.90. These special Prix Fixe menus are available from 6pm to 7pm daily.

UO is located at 151 Rivington Street – between Clinton and Suffolk Streets
Hours are Monday through Saturday, 6pm – 12am.
Uo accepts Visa, MasterCard and American Express.
Reservations accepted through their website, sushiuo.com and through opentable.com.
Uo does not offer take-out or delivery.
Phone: 212.677.5470.
Sushiuo.com