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Baby It's Cold Outside

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2010_10_2305th.jpgThe Wall Street Journal explores how—through heat lamps, blankets, and, in the case of The Standard, marine grade plastic—restaurants keep their al fresco areas open and those sweet sweet al fresco dollars flowing well into the autumnal month. 230 Fifth spends $10,000 a month to keep its 100 electrical heat lamps going, and that's before Snuggie laundering costs. [WSJ]

230 5th Ave., New York, NY