Today, in his Small Business blog, Bruce Buschel wonders which elements of dining—the ambiance, the food, the price, the service—is the most important, even going so far to compare them to the musical foursome The Beatles (you need all four for it to work). He also surmises that there is a fifth element at work, a restaurant's umami, comprised on "a hundred small things" that are hard to define. [Small Business]
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