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GAME CHANGER: Introducing Shake Shack NOLITA

Let's be real, it's somewhat of a shock that Eater HQ did not explode when this bonkers piece of news arrived in the inbox: Just days after learning the Shake Shack was expanding to the Middle East and three new Manhattan neighborhoods, the flacks at Union Square Hospitality Group have revealed that the newest local location is in NOLITA. Located at 47 Prince Street, the new Shake Shack will be built in a new stand alone building on a long vacant lot on the northwest corner of Mulberry & Prince, a spot just blocks away from Delicatessen and well within the San Gennaro strike zone. It is the fourth location of the Danny Meyer goldmine, but oh dear lord, it will not be the last. Be prepared for around the clock coverage.

September 9, 2009, New York – Union Square Hospitality Group (USHG) plans to open its newest Shake Shack in the Nolita neighborhood of Manhattan. The new Shake Shack will be located at 47 Prince Street, on the northwest corner of Mulberry & Prince Streets. This location allows Shake Shack the exciting opportunity to design and build a completely new stand-alone building on a long vacant piece of property in New York City. The landlord, William Gottlieb Management Co., is pleased to be working with USHG on this project.

“We’re ecstatic to have found this one-of-a kind downtown location in the Nolita neighborhood – just steps away from the heart of SoHo,” said Danny Meyer, CEO of USHG. “Shake Shack is thrilled to make its home in this bustling, vibrant community that attracts throngs of people – New Yorkers and tourists alike – on a daily basis. We look forward to joining and contributing to the fabric of this dynamic community. ”

Shake Shack’s fourth location builds upon the success of three beloved siblings throughout New York City – Madison Square Park (the original Shack, founded in 2004), Upper West Side (2008) and Citi Field, home of the New York Mets (2009).

· Shack Attack! Shake Shack Expands to Dubai, Saudi Arabia [~E~]