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Adventures in Shilling #067: Cafeteria, Blue Elm, Milano Market, and More

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It's time for another edition of Adventures in Shilling, in which we fight shilling the best way we can, by shaming tasteless, unscrupulous shills into submission. Well, that's the plan, at least. Fight shills yourself by dropping offensive links to

2009_09_blueelmshill.jpgToday, the radar detects shills coming from postings about newcomers Gospel Uptown and Blue Elm, Chelsea oldtimer Cafeteria, and an UES sandwich shop Milano Market. To the fun:

A first time Yelper offers five stars to newcomer Gospel Uptown:

The only thing usual is that collard greens are on the menu. The food is a delightful change--marvelously fresh, light, divinely flavorful and in satisfying portions that are artfully presented. The staff is warm, friendly and inviting. I hope more people discover this place so it stays around for a long time. Gospel Uptown is a gem!
Shill Probability: 52%

Sure, perhaps this commenter is just an enthusiastic Cafeteria fan. But wait, are there that many enthusiastic Cafeteria fans?:

The best place to get Fried Chicken is at Cafeteria. The fried chicken with waffles dish is finger lickin', real southern meal. Also, the fried chicken salad with buttermilk ranch and chipotle dressing is the perfect way to maintain your diet while enjoying the sensational taste of fried food! Open 24/7!
Shill Probability: 64%

These two first time Yelpers appear to be friends of the chef. Says one:

I went opening night to Blue Elm with a friend. We especially loved the kobe beef spring roll-I've never had such a thing and it was mouth-watering! They also have great cocktails with ingredients such as ginger and cucumber. I was impressed to see such a unique and diverse menu with sushi, steak and african delicacies. There was a lovely sophisticated crowd and I made friends with the party next to me (intimate setting!). The Chef, Malik Fall was hands on in the kitchen while visiting tables throughout the night. Blue Elm has great ambiance , food, service & decor -i have already recommended it to many people and will surely return soon!
Shill Probability: 78%

This email from the Eater inbox regarding Milano Market wouldn't be such an all out shill had this person not sent the same exact email to a handful of other blogs (which forwarded it along to us):

I recently went to Milano Market on the Upper East Side (89st & 3rd) for lunch. I have to say, it was one of the best lunches I've had in a long time. I opted for some soup and a pasta salad while my boyfriend ordered a sandwich that was absolutely huge. It's nice to see high-end gourmet markets not giving in to the inflation of other Manhattan eateries. Milano keeps it real. The food was fresh, delicious, and budget-friendly.

I was also extremely impressed by their product selection. Everything seems to be carefully selected and while the store is not very large, it manages to make the most of the space it has; I found a brand of biscotti I had not seen since I studied abroad in Italy in college! They also have fresh pastas made in-house and an extensive selection of extra virgin olive oil, they have at least 50 different varieties.

I definitely recommend giving Milano a try if you're in the area; you will not be disappointed.

Shill Probability: 95%


119 7th Avenue, Manhattan, NY 10010 (212) 414-1717 Visit Website