From the tipline: "Just wondering whether Rita's is encroaching a bit on Momofuku's territory. The chain's Swedish Fish Italian ice--just released July 31--seems quite similar to Momofuku's sour gummy and red licorice soft-serve flavors released a few months ago...First Coca-cola (Vios) and now Rita's? Good thing they trademarked their Cereal Milk!" [EaterWire]
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