Rebrandings: Funny Mashup Pinch & SMAC Diversifies

Upper West Side: Looks like limiting a menu to pizza by the inch and mac 'n' cheese doesn't play on the UWS. One and half year-old mashup Pinch & S'MAC has just launched "The Grill at Pinch & S'MAC", meaning they're now serving cheeseburgers ($6.55), turkey burgers (6.25), hot dogs ($2.50), fries ($2.25), and buffalo wings ($4.50 - 20). Quelle mashup indeed! It's about two steps away from turning into a full on food court. If they just add a banh mi shop in there they'll be golden.
· First Word: Pinch, S'Mac Team Up on Upper West Side [~E~]
· Pinch & S'MAC [Official Site]