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PR Advice

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2009_08_prwoes.jpgThe Bad Pitch Blog concocts a brilliant, tongue-in-cheek guide for PR people to "stop being bad at stuff." A small sampling of the advice: jazz up press releases by using "fun fonts" like Comic Sans, bury the lede under "layers of lofty, abstract, dense prose," spell things phonetically, and "Skip the 'BCC:' function. The address of each and every recipient should be listed in the 'To:' field so they can size up the competition." [BPB via Eater SF]

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