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Adventures in Shilling #060: SHO Shaun Hergatt

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It's time for another edition of Adventures in Shilling, in which we fight shilling the best way we can, by shaming tasteless, unscrupulous shills into submission. Well, that's the plan, at least. Fight shills yourself by dropping offensive links to tips@eater.com.

2009_06_sho5.jpgThis week, we bring you a special Sho Shaun Hergatt edition of Adventures in Shilling. We feel for them, we really do, but the comments in our thread for the two day-old restaurant are getting a little off the rails. Just a sampling of the shenanigans being pulled:

"Tried every meal at this restaurant, breakfast, lunch and dinner! Food is delicious and sexy. The atmosphere and service is immaculate. They have an amazing stock of the highest selections of wines."
"The bar is totally cool. Dinner was fabulous! Refreshingly different from any other downtown restaurant... FINALLY!"
"Sexy food? Perfect. Amazing stock of the highest selections? Ideal."
"Ate at the bar last night, and the food was phenomenal!! Not your average trying to be cool, NYC dining experience, no kitchy theme, just beauty! Had the ocean trout with nashi pear and the halibut - both were divine! Flavors I have not yet experienced, clean presentation and so well prepared - I have never ate halibut so perfectly cooked. The place is beautiful - so simple, inviting, and the staff were very warm and personable. The wines by the glass were plentiful and intriguing, and the price was right. The water feature, exhibition kitchen and the wall of wine as you enter this shangri-la-esque dining room, (pardon the pun) sho-cases it all so brilliantly~ Will certainly be back with friends! Go - before you can't get a reservation!"
"By far the best restaurant experience we have had in NYC. The atmosphere, the food, the service were top notch. If you are looking for a dining experience, this is the place. The food is impeccable, the wine list superb..."
Shill Probability: 100%
· Opening Alert: SHO Shaun Hergatt [~E~]

SHO Shaun Hergatt

40 Broad Street, New York, NY 10004 (212) 809-3993 Visit Website