Wacky Promos: Chang's One Day Only Food Cart

Never a dull moment in the David Chang stratosphere. On April 24, the chef-god will be spending his afternoon cooking food out of a secret cart as part of a "Locals Only" food event sponsored by NBCNewYork.com. We don't really get it, so we'll let the PR people take it from here:

"In order to gain access, consumers must sign on to NBCNewYork.com and answer a series of local questions. One hundred and sixty local food enthusiasts who answer correctly will be awarded a 'golden lunch ticket.' Instead of actual tickets, consumers will be given an exclusive password to receive a gourmet lunch featuring the chef’s signature dishes...the location will remain a secret until the day of the event."