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2009_02_dietcoke.jpg"Diet Coke Presents Tom Colicchio on Taste", the big man's huge, new national ad spot, premiered tonight during first commercial break of the Oscars telecast. "When it comes to good don't have to over complicate it. No gimmicks, no fads, no shrimp nests, just keep it simple," says chef. "Because when you start with good taste, you don't need anything else." Now pay the Don, please. [YouTube]