Gimmicks: Free Hotel Rooms/Chocolates at Jacques Torres

Alert to all workers and residents in Hudson Square: This is the sight you will encounter should you go to Jacques Torres' Hudson Street location from noon (now) until 1pm today. The above scantily clad, and freezing, ladies are handing out chocolates and passes for free overnight hotel stays at Harrah's Resort in Atlantic City, as part of some $1 million gimmick by the resort. The card is good for one night stay Sunday-Thursday, now through March 31, 2009, in case a March Tuesday night in AC sounds to you like the right move.
· Previous Gimmick Coverage [~E~]