Filed under: Seeking Context by Amanda Kludt@kludt Feb 10, 2009, 4:45am EST Share this story Share this on Facebook Share this on Twitter Share All sharing options Share All sharing options for: Seeking Context Pocket Flipboard Email The problem with contextual adverting: There is always the risk of an ad—say for Burger King's "Flame" fragrance—running next to a tragic story—say the deadliest fire in Australian history. [Copyranter] More From Eater NY The Latest A Restaurant From Georgia Heads to Greenpoint — And More Food Pop-Ups By Emma Orlow Schrafft’s, an American Restaurant Icon, Is Coming Back to NYC By Emma Orlow Filed under: A.M. Intel Unhinged Italian Restaurant Bad Roman to Open New Midtown Spot By Emma Orlow New York Loses One of Its Few Hakka Restaurants — And More Closings By Luke Fortney One of Manhattan’s Best Burrito Shops Expands — And More Openings By Emma Orlow and Eater Staff Filed under: A.M. Intel A Coffee Shop Run by a Robot Barista Expands to Manhattan By Emma Orlow