Filed under: Seeking Context by Amanda Kludt@kludt Feb 10, 2009, 4:45am EST Share this story Share this on Facebook Share this on Twitter Share All sharing options Share All sharing options for: Seeking Context Pocket Flipboard Email The problem with contextual adverting: There is always the risk of an ad—say for Burger King's "Flame" fragrance—running next to a tragic story—say the deadliest fire in Australian history. [Copyranter] More From Eater NY The Latest Dave’s Hot Chicken to Open 14 Locations in Queens and Long Island By Melissa McCart The Hottest Pop-Ups in NYC Right Now By Emma Orlow A Flushing Restaurant That Served Over 100 Kinds of Dumplings Has Closed By Luke Fortney and Melissa McCart Filed under: A.M. Intel Manhattan Restaurant Accused of Serving Rat Soup Closed by Health Department By Luke Fortney A Fancy French Italian Restaurant Takes Over a Little Italy Icon — And More Openings By Emma Orlow and Eater Staff Filed under: A.M. Intel Manhattan’s Legendary Ukrainian Diner Veselka Is Opening in Brooklyn By Luke Fortney