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Menu Dissection

Author William Poundstone dissects Balthazar's menu to illustrate how restaurants are all subtly encouraging their customers to spend more. Menus typically highlight puzzles (high profit but unpopular items), place pricey items near the over-the-top expensive "anchor" dish (to make them seem bargains in comparison), and relegate affordable regular favorites to menu Siberia. [NYM]

Balthazar

80 Spring Street, Manhattan, NY 10012 (212) 965-1414 Visit Website