Practically overnight, the Ace Hotel lobby has become base camp for many an office-less tech startup and a popular meeting place for heavy hitters from a number of industries (Charlie Rose, Avner Ronen, Tobey Maguire!). Thus, the hotel has begun leaving signs in their insanely popular lobby to remind guests that many of the seats are "for hotel guests only." The hotel set out to become a destination in a dead neighborhood, and by telling these people to spend or scram, it may be shooting itself in the foot just as it was all about to happen. [TISTBB]
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