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Fro-Yo Backlash Becomes Nightmare for Daydream

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Ah, what big dreams they had! Daydream, one of the newer entries to the fro-yo landscape, is doneski. To be honest, the place seemed like a goner from the start, opening last winter in the fro-yo off season with prices that just skewed a little too high and an ill-advised renaming contest. Though the dessert moment in the EVill is far from over—Michael Huynh's Spot is debuting soon—it does add to the mounting evidence that the love of fro-yo is on the decline.
· The Ultimate Summer '09 Guide to the Fro-Yo Wars [~ENY~]

Daydream

110 Third Ave., New York, NY