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Kurve Cranks up the Crazy with New Logo

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In perhaps its most genius branding move yet, psychedelic East 5th Street Thai joint Kurve has rolled out a new logo (see old signage) that pretty much no one can read. Please, Andy Yang, evil genius, how do you come up with these mind grenades? Perhaps it's an attempt to add to the authenticity of the place so it, like its little brother Rhong Tiam, can attract an absurd Michelin mention?
Update: Ah ha! A reader notes this is Rhong Tiam's logo, which raises the question (once again): why don't they turn this into a Rhong Tiam already? They can leave the decor the same and name is Rhong Tiam: Space.
· Kurve Takes it to the Next Level of Awesome [~ENY~]


87 Second Ave., New York, NY