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2009_10_tiwyf.jpgIn a stunt to promote their new book, the This is Why You're Fat crew are holding calorie-heavy contest. On October 29, six NYC food trucks will serve special TIWYF-approved items—think grilled-cheesecake sandwiches, bacon cinnamon rolls—that will be revealed on Twitter. The first person to eat them all and send in photographic evidence gets a food-truck party of his or her choice for 25 friends. [NYC Convergence]