Momofuku Midtown Will Be Called Ma Pêche

What are the chances that the day we decided to run the "Name Momofuku Midtown" contest that the actual name would drop? Oh crazy universe.

According to a blurb in the November issue of Vogue, procured this very afternoon by an elite Eater operative, David Chang and chef Tien Ho's new, anxiously awaited Midtown spot will be called Ma Pêche. It is the first in the Chang empire not to have the Momofuku moniker, but they are, naturally, keeping with the whole peach theme.

Also of note, that nutso rendering. The chairs! They have backs! The table, it's crisscrossed! Boom: our brains just exploded. And yes, the contest is still on, but don't expect to win with Ma Pêche.
· All Momofuku Midtown Coverage [~ENY~]
· Win One of 50 (50!!) Autographed Copies of the Momofuku Cookbook [~ENY~]