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Shilling 101: The Textbook Case of Stanton

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It's time for another edition of Adventures in Shilling, in which we fight shilling the best way we can, by shaming tasteless, unscrupulous shills into submission. Well, that's the plan, at least. Fight shills yourself by dropping offensive links to

There are certain restaurants that appear so often in installments of Adventures in Shilling, they deserve their own dedicated post. The restaurant in question today: Upper East Side relative newcomer Stanton. When the restaurant opened late last year, we received an email from the owner telling us about its existence in the old Santa Fe space. Suddenly, overly positive reviews appeared on Chowhound, Citysearch, Eats, and Yelp. And now, a classic textbook shill from the inbox. We've bolded the clear shill indicators for your convenience:

"I wanted to mention a new restaurant that just opened up on the Upper East Side at 79th and 2nd. Stanton is definitely NOT what you would expect to find on the Upper East Side and I am very thankful for that. International small plate cuisine with attention to huge wine selection, this place takes you into a dim lit world of elegance and comfort.
The food is exceptional and the flavors blend together sweet and savory bringing you mouth watering dishes. I was there for brunch this Saturday and had their Almond crusted baguette french toast. What made this dish was the maple caramelized fennel that was laid on top of the french toast and drizzled with this amazing maple syrup. My friend had their ricotta and swiss chard ravioli which was in a cream sauce that had truffle in it. Superb.

They're all about word of mouth right now. No official publicity just yet. Seriously, go! Stanton and Raquel, the owners, are beautiful people who just want to show you an amazing time. Raquel is an artist and you will see her paintings on the walls as you enter."

The all caps, name dropping the owner, the "Almond crusted" French toast, the mention of publicity—drop all of those if you want to write a halfway believable shill. Class dismissed.
· Adventures in Shilling #050: Sweetiepie, At Vermilion, Center Cut, Stanton [~E~]
· Adventures in Shilling #046: Stanton, Union Prime, Mariebelle, Prespa [~E~]

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