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'Real' Ingredients

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It's mildly disconcerting that fast food companies are now advertising the use of "real" ingredients: "One ad on US TV comes from McDonalds and describes the real ingredients found in the chain’s food...Pizza Hut have launched their Natural pizza 'to meet the demands of changing consumer taste.' The ad supporting the new product tells you that this range of pizzas don’t even have chemicals (but leaves you wondering what’s in the other ones the sell!). [PSFK]

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