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Yelp Wanted

2008_07_yelpwantedsmall.jpgYet another mainstream media outlet conducts an investigative probe into Yelp's unseemly advertising and (alleged) extortion tactics. You know the saga: more and more business owners are coming forward and confirming that in exchange for dollars, Yelp will "help out" with negative reviews. And for the first time, CEO Jeremy Stoppelman half-acknowledges that maybe, just maybe, something illicit might be going on at Yelp HQ: "There is a remote chance that we have some sort of rogue sales person, but I think that it's more likely it's just a business owner that's pissed off about reviews on his page." Everyone got that? It was the rogue sales person. He hangs out with the lone gunman. [Eater SF]