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Florent Meet Varvatos

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2008_06_florentvar.jpgThe Copyranter has a shot of the latest Converse ad, shot right outside the almost dead Florent. Let's just say he's seeing a trend here and he's not too happy about it: "First, after much fumigating, he set up shop in the carcass of CBGB. Now, he's opportunistically shot himself an edgy ad (underpants!) in front of the soon-to-be carcass of Florent, the last speck of dead coolness from the former meatpacking now meatheadpacking district. You're trying to hard, JV!" [Copyranter]

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