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Celeb Chef Branding

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2008_05_marcus.jpgWe already knew superstar chef Marcus Samuelsson had a line of pots and pans, but we didn't see the packaging on the things until today. Really Marcus, is that how you're playing this? Even Mario leaves his mug off his products. Yet, it's working on some people: "They are handsome and sexy...these pots and pans, which come with a photo of handsome Marcus on the box, make cooking into something sexy." [Super Chef]

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