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EaterWire: Matt Abramcyk Profiled, Sweet Farm now Penny Licks, Fran Derby out at Tailor and More.>>

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WEST VILLAGE— The Observer runs a profile today on Matt Abramcyk, one of the owners of Beatrice Inn, and he notes that his venue is the very coolest: "'Obviously, it’s become one of the best places in the world of all time,” Mr. Abramcyk said of the Beatrice. 'Not to sound like an arrogant fuck, but I believe in what we’re doing.'" That said, he also mentions he's seriously looking into 9 deals right now including a club in the Puck building, a boutique hotel in Atlantic City, a redesign of the Stratosphere hotel in Vegas, and an undisclosed project in LA. [NYO]

WILLIAMSBURG— An Eater correspondent writes in to report that Sweet Farm, the dessert shop on Bedford, is now Penny Licks. A call to the shop confirms that the owners of Urban Rustic and Lodge are the new owners, and the store reopened under its new name last Thursday. They still serve cookies, cakes, and the like. [EaterWire]

SOHO— Over on Grubz we find out Fran Derby, Sam Mason's co-chef is leaving Tailor. Derby tells the Cuts: "I left on Friday. Everything between Sam and I is great. I liked being the co-chef at Tailor, but I want to find my own place, my own niche.” [Cutlets]

EAST VILLAGE— Andrea Strong reports that Mercadito Cantina, a sister restaurant to Mercadito and Mercadito Grove, will open up on Tuesday, June 10. [Strongbuzz]

FLAT IRON— On Memorial Day Country is offering wines at wholesale prices. But what's more interesting than the deal is the reminder of how incredible restaurant wine markups are: "Tempting options on the dozens-strong list include Rodney Strong Chalk Hill Chardonnay 2005 for $18.66 (regularly $60) and Domaine Jean-Louis Chave Hermitage 2003 for $150 (regularly $500)." [Zagat]

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