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Adventures in Facebook Fundraising

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More than anything else, one of the biggest challenges facing new restaurant owners is financing. How to raise all that money? Facebook. From the Facebook group "Support Edgar’s quest to transform Peruvian dining in New York City!": "First, he will open an upscale authentic Peruvian bistro—the only one of its kind—in downtown Manhattan. Second, he plans on eight locations throughout New York City. But before you can...satisfy your palate with the complexity of Peruvian ceviche, Edgar needs to raise $5 million in 30 days to kick-start this culinary venture. [Facebook]