While Michael Pollan and Alice Waters think higher commodity prices will result in people buying more locally produced food, the CEO of Burger King thinks rising costs could drive people in another direction—straight to his door: "...it is unfortunate for the greater economy as a whole, but we benefit from the pressure people feel from a disposable-income standpoint. People who cannot afford to go to Applebee's, cannot afford to go to Chili's, we are the beneficiaries of that squeeze...If you go to the grocery store, I really challenge you to find something for under $1." [WSJ]
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