In a stunning turn of events, B.R. Guest announced just minutes ago that effective immediately they're dropping prices at Fiamma, their Soho restaurant that has come under fire of late for post-Bruni price hikes. In response to criticism from both eaters and, more decisively, perhaps, the Bruni, the price of a three-course prix-fixe will be lowered from $92 to $85 (at review time it was $75); the five-course offering has been reduced to $105 from $120; and revived seven-course menu (it had been replaced with the five-course) will be priced at $125. The full press release on this is after the jump, but the key language, proving once again that The Full Hanson is a force not to be toyed with: "B.R. Guest recognizes and honors its obligation to respond to the feedback of its loyal guests and maintains its commitment to offering an incomparable dining experience." Kill 'em with kindness—nicely done, Stevie baby.
· Bruni Revisits Fiamma, Gives Restaurateurs New Bruni Problem [~E~]
· FW: Price Jacking at Fiamma [~E~]
B.R. Guest Revises Fiamma Menu Prices
NEW YORK, March 12, 2008 – In response to guest feedback about increased menu prices at Fiamma restaurant in SoHo, B.R. Guest today announces that it will reduce the prices of the three-, five- and seven-course prix-fixe menus. Moving forward, the three-course menu will cost $85; the five-course menu will cost $105; the seven-course menu will cost $125.
While these prices are marginally higher than those originally presented when Chef-Partner Fabio Trabocchi took over the kitchen of the stylish Italian mainstay this past fall, they reflect the current state of the economy, which has led to increased cost of ingredients and fuel surcharges, affecting chefs and restaurateurs throughout the region.
B.R. Guest recognizes and honors its obligation to respond to the feedback of its loyal guests and maintains its commitment to offering an incomparable dining experience.
Fiamma is located at 206 Spring Street, New York; for reservations, call 212-653-0100; for information, visit www.fiammarestaurant.com.