In a Voice piece (that uses the word "mixologized") we learn why we should be paying four times as much for mixologists' creations: "A lot of booze companies are making dumbed-down booze for dumbed-down bartenders to make drinks for dumbed-down palates. What we're trying to do is change that and get people to start drinking better booze and drink it in a better way." [VV via FitR]
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