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Yelp Wanted

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Yelp has launched a new feature, "About This Business," to help more business owners feel comfortable with the site: "While we expect no more than your basic ad copy in a not-so-easy-to-find spot, it's a tool that Yelp hopes will lead to a 'positive Yelp experience' for the consumer, something to counteract all those negative Nancy's ripping your place apart (sort of like the just released Snapshot feature)." [~ELA~]

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