For those of you wondering why a number of Tasti D-Lites around town are now called "The Lite Choice," Jeremiah Moss has discovered that the owner of 16 franchise locations bought them from Tasti and converted them into his own brand. Meanwhile Tasti D is expanding to South Korea and LA and they've hired, wait for it..."tasteologists" to "help you with your many flavor questions, whatever those might be." [JVNY]
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