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Adventures in Branding

2008_01_pong.jpgPer ZagatBuzz, "New American dessert bar p*ong will be renamed p*ong & Batch in honor of a new expansion into a space next door, which will house an attached retail bakery." Our take: misplay. Go Go Curry was the obvious move here, if only to realize the dream of a restaurant awning reading p*ong g*o g*o. [Zagat Buzz]

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