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Coffee Mega-Wars

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McDonald's has announced that they'll take on Starbucks, installing coffee bars, complete with "baristas," in its 14,000 U.S. locations: "Internal documents from 2007 say the program, which also will add smoothies and bottled beverages, will add $1 billion to McDonald's annual sales of $21.6 billion...McDonald's executives say they aren't launching espresso drinks to go after Starbucks, but instead to cater to consumers' growing interest in specialty drinks. And although McDonald's is encroaching on the business that Starbucks invented, analysts say McDonald's may pose more of a threat to Dunkin' Donuts, which has a more similar customer base." [WSJ]

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