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Pinkberry Rising: Duct-Taped in the East 50s

[Photo courtesy mrgeneko/Eater Photo Pool]

While you lounged by the pool this weekend, non-yogurt yogurt purveyor Pinkberry signed 72 new retail leases around Manhattan (note: Eater estimate). Another new confirmed location, via a reader tip and the above submission to the Eater Photo Pool: "2nd Avenue between 54-55th. Sign went up Thursday night!" What we love about this one is that the 'Berry is moving so quickly they're throwing "Now Swirling" signs up at night with duct tape. No rest for the weary.
· Pinkberry Rising: East 20s Yogurt Feud Brewing [~E~]
· Pinkberry Rising: St. Mark's Place Feud [~E~]

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