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The Hard Sell: 1754 Second Avenue

Once a week, or so, Eater Nightlife Real Estate Guru-in-Residence Steven Kamali will be giving you the online tour of one of his fine properties. As you know, he is the broker of record on many a fine NY nightlife establishment, many of which change hands like clockwork every 36 months. Should you want to buy one of these gems, please be in touch with The Grim Reaper directly; we're not here to make money off of your failed nightlife ventures. Also, don't be scared of his new photo. He's really a teddy bear; the Grip Reaper look is just a facade.

2007_01_thehardsell.jpgVenue: Red Rock Roadhouse, 1754 Second Avenue (btw. 91st & 92nd Street)
Kamali: “You ask for built-in name recognition, I give you built-in name recognition.”

Rent: $12,000 per month, 4% per annum escalations
Kamali: “Definitely fair. If the venue was 4 blocks South of this location, the rental numbers would absolutely change--in my favor, not yours!”

Size: 1,440 SF (Ground); 1,440 SF (Basement)
Kamali: “Don’t let the square footage fool you, the locals in this neighborhood like being packed in! I'm writing your opening press release now: "Cozy watering hole wowing neighborhood regulars by the thousands...”

Term: 13 years
Kamali: “Incredible. More than enough time to amortize your investment and pass the business along to the next suck-, er, your heir.”

RE Taxes: $450 per month
Kamali: “Truly a bargain. A good sign that the lease is favorable to the tenant.”

Fixture Fee: $435,000
Kamali: “Don't let this scare you, I know it's a bit steep. We'll offer 300, maybe settle on 350. But there is some cache to the name, of course."

Comments: Full Liquor License, Full Service Kitchen (Ground Floor), 15 Ton HVAC
Kamali: “Can I possibly make this any easier for you?”

The Hard Sell: “For all you chefs & restaurateurs out there, the neighborhood could definitely use a place to eat that is a step above bar fare. If you build it, they will come. I think I see Shoeless Joe Jackson coming this way. Full kitchen, SLA-approved, HAVC, name recognition. Here, use my pen."

Previously, in the The Hard Sell.