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Two is a Trend: Anti-Hype Advertising, Con't.

Sent in to us this morning, this photo is of the space that formerly housed Komegashi at 928 Broadway. On the hype index, if ads on TONY are good for a zero, this tack rates a 100 of 100 possible hype points. Though it probably does push the envelope a bit too far -- please do not de-mystify the the fact that there is mystery, thanksmuch -- it's another good case of the proprietor trying to take ownership of the hype machine. Has he gone 14 question marks too far? Maybe. Fun for us, pre-open-Deathwatch-dangerous, potentially, for them.
· TrendWatch: Anti-Hype Advertising [~E~]
· Plywood Report: ex-Komegashi [~E~]

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