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In Progress: Pop Burger Midtown Opens Early

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In something of a surprise move, Roy Liebenthal opened his new Pop Burger at 14 East 58th Street today at 11 AM, three days ahead of schedule, just minutes ago. A gigantic sister version of his burger hotspot in the Meatpacking District, this location features three levels: the first floor is all day takeout, the second a bar and lounge, and the third floor another bar and lounge, featuring a pool table. The build out here took about six months, according to Roy, who was nervous and excited when we happened to catch him on location, putting the finishing touches on the place.

Pop Burger, 1st floor

Pop Burger, 2nd floor

Pop Burger, 3rd floor

Pop Burger, the poppy view from the second floor

· Adventures in Marketing: Pop Burger on Facebook [~E~]
· Plywood Report: Pop Burger [~E~]

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