The 2nd Ave Deli reopened their doors this morning at 6 AM—never to close again, if their 24-hours a day promise holds—and now the dispatches are starting to arrive. #1: "At Second Avenue Deli. Just ordered a half pound of pastrami. Goddamn this shiksa has been hungry for two years."
Today at 11 marks the ceremonial opening. From the media advisory:
The 2nd Avenue Deli, one of New York City’s beloved institutions, celebrates its long-awaited reopening, Monday, December 17, 2007, 11 a.m., 162 East 33rd Street-- off 33rd and Third---between Third and Lexington Avenue--with ceremonial salami cutting of “nickel shtikel” links . Owner, second-generation restaurateur Jeremy Lebewohl, nephew of founder Abe Lebewohl, and Yiddish theater veteran and television star Fyvush Finkel will slice the salami as the whole mishpocha (family) looks on. Afterwards, guests will nosh on salami, quaff piping hot cups of matzo ball soup, and toast the new venture with Bosco non-dairy egg creams. An East Village landmark, the 2nd Avenue Deli occupied the corner of East 10th Street and Second Avenue for 51 years before closing in January 2006. The new restaurant has approximately 60 seats, a small bar and offer an expanded takeout and catering menu. It will serve gefilte fish, corned beef, pastrami, and, arguably, the world’s best chopped liver, 24 hours, seven days a week.We're en route to the venue now, if only to make sure no one gets their eye taken out by a flying motzo ball.
· EaterWire: 2nd Ave Deli Set for 12/17 [~E~]
· 2nd Ave Deli Watch: New Interior Reveal! [~E~]