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Adventures in Shilling #006

An eater writes in: "Check out Choice Kitchen & Cocktails reviews on Citysearch. They are in full-on shill mode. They even have some of the same pseudonyms cross-shill for their other place (Uptown Lounge)." Indeed, Choice, located in the shill epicenter of the universe, Murray Hill, is putting on quite a show. What is especially adventurous here is that all of said shills are in the form of 'Thank you' notes to the restaurant. Clearly, Choice has a team of monkeys working around the clock on this project.

1) It begins:

Many Thanks, Great Party !!

Choice is a new addition to the Murray Hill neighborhood. I was looking for a place to hold by wife's 30th birthday party. I was hesitant to have the event at Choice solely b/c it was brand new and I haven't heard anything about it. The place is absolutely beautiful and the private party room is amazing. Every interior detail is superb. I spoke with Katie and Rich (managers) and we planned the party. We had the party last Saturday for 40 friends. The quality of service, food, and attention EXCEEDS the high standards of the interior space. The pricing is reasonable and the private room with bar was perfect. Everything was spectacular and my friends raved about Choice. This will be an instant hit. I have been to their other location on UES and can see they know what they are doing. Great job, thank you- Jerry & Linda

Shill Probability: 99%

2) It looks a little fishy:

Truly a Happy Birthday!

I went top Choice last Saturday. I noticed at the bottom of my sales receipt they suggest you share your experience at Choice on Citysearch by writing a review. I rarely would take the time to do this, but the staff and Paul (manager) at Choice made my birthday dinner fabulous. I had twelve guests including myself and all had a fantastic time. The appetizers, entrees, and drinks were superb. The food is truly great; everything from comfort food to higher end entrees. The place is very nice but also has a relaxed "Cheers" kind of feel to it. The staff was hands on and made everything perfect. I had a great night and appreciate the attention even on a night they were packed. First class establishment from start to finish. Thank you and you will see us again- Jerry & Becca

Shill Probability: 99.8%

3) It looks a lot fishy:

Many Thanks!!!

I just wanted to write a quick thank-you to everyone at Choice for the excellent job they did for my son's engagement party. We had over one hundred guests at Choice for a sit-down dinner and it was flawless. Every detail was perfect. My guests raved about the food, ambiance, decor, and the attentive service. I drove the managers Katie and John crazy and I appreciate them addressing every concern from the "nervous mom" . I am truly impressed and will recommend you to all my friends & family. Many thanks and continued success. - The Idlebergs

Shill Probability: 108%

4) It's time to torch the place:

Great night out! Thank you

I recently held a birthday party at Uptown Lounge (their sister location) and everything was great. I was given a gift certificate for my husband and I to dine at Choice. This was a very generous gesture and greatly appreciated. We brought friends with us and everyone was impressed. The ambiance is very similar to Uptown, just slightly more upscale. The food was excellent in both presentation and taste. We thoroughly enjoyed every aspect of Choice, as did our friends. The staff was very attentive, drinks were delicious, and the crowd was great. Very nice place to go for a great dinner in an upbeat trendy environment. Afterwards we stayed at the bar until the DJ started. Great time from start to finish, thank you again! - Cindy & Ari

Shill Probability: 120%

· Adventures in Shilling #005[~E~]

You, too, can help fight shills. Right this way.

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