A day late and potentially a dollar short, West Village newcomer Ditch Plains has finally reduced their prices. This is ostensibly the result of a sub-packed dining room and early and middling press, which took issue with what was perceived as an extremely low value proposition. (Recall that Peter Meehan, especially, had called out Marc Murphy's shack a few months back, when he found a fairly significant disconnect between price point and dining experience.) Some key price slashings ('was' numbers are from day-one tasting menu):
Eggs Benedict: WAS $10/NOW $5One imagines that had Meehan et al found these new prices at the outset, his take might have been less venomous. It does now seem that prices are more precisely aligned with what Ditch Plains initially set out to be: a NY surf shack-inspired neighborhood restaurant. No word on the specifics of the venue's plan to refund early tasters a portion of their tabs.
Bagel & Smoked Salmon: $17/$9
Fried Clam Strips: $15/$11
Chicken Pot Pie: $17/$12
· Ditch Plains (old menu) [Menu Pix]
· Ditch Plains (new menu) [Menupages]
· A City Slicker's Take on the Lobster Shack [NYT/$25 Under]