The opening this past weekend of a mini-'wichcraft branch inside the lobby of the new Equinox gym on the corner of Crosby and Prince (above), first reported by Keil in early June, has brought us to this point: celebuchef Tom Colicchio's once quirky neighborhood sandwicheries officially have gone mass market. Over/under on 'wichcraft outlets opening in JetBlue terminals across the country: nine months.
· EaterWire: Colicchio Does Equinox [~E~]
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