Please strap into your four-point harnesses now. Mr. Chow Tribeca will open to the public at the end of this week. Starting with a party on Thursday, an extremely robust PR campaign is about to unfold, courtesy of powerhouse Harrison & Shriftman. (The early warning signs are clear.)
Miraculously, the resy line has opened pre-hype, which is rather a good turn of events for you. For all practical purposes, Saturday is opening night (Thursday and Friday are, appropriately enough, private parties) and at present all times are available. 212-965-9500 is the number; do not delay.
Just ahead is a preliminary PR fact sheet, which, we have been asked to remind you, is accurate but not "official."
MR CHOW TRIBECA· The Sayings of Chairman Chow [NYM]
Owner: Michael Chow
Executive Chef: David Hor. Born in Shanghai, China, Mr. Hor has 30 years of experience as a leading chef in Hong Kong and Shanghai. He mastered Beijing and Shanghainese Cuisine under one of China’s most respected culinary masters, Li Xing Fu. Four years ago he transferred from the London MR CHOW to the New York MR CHOW at 57th street to become Executive Chef. He will now be the Executive Chef at the Tribeca restaurant.
Design: Michael Chow
Location: The second New York MR CHOW is located in the heart of Tribeca at 121 Hudson Street.
Restaurant Features: Since opening MR CHOW almost 30 years ago on East 57th Street, Michael Chow is set to open up his second flagship in Tribeca NYC. The 12,000 square foot restaurant will include a main dining room, seating approximately 130, an outdoor terrace seating 40, and private room in the basement seating 40. Construction on MR CHOW Tribeca started in September 2005 and will open to the public May 2006. The decorations and exquisite furnishings found in MR CHOW, Tribeca were all imagined up and designed by Michael Chow. Tribeca will boast a larger bar area than any other MR CHOW. The bar is black lacquer in contrast to the white lacquer dining room. The main dining room is highlighted by floating panel ceilings with dots of crystals and off-white limestone from France on the wall and on the floor. The dining room will have the MR CHOW signature center lit table with Hoffmann chairs, and many beautiful silver trolleys for champagnes and desserts. The private room, which is located on a different level, has gold leaf walls, Mahogany wooden floors and a private bar.
· Mr. Chow Buys Pace [~E~]