Tomorrow, 11:30 AM will mark the opening of Swich, John Gargiulo's re-thinking of the sandwich shop genre in Chelsea. He's opening in a town not lacking in transporting sandwich experiences, so our man has his work cut out for him. With that in mind, let's commence the information drop. Maximum Kalina will follow in the morning (press porn shot pictured here), but at this time, we bring you John's one-day-out thoughts as well as his opening day menu (after the jump) in all its sandwich heresy glory.
Some fun facts, straight from Mr. Gargiulo:
1) First, the brass tacks: The venue is located at 104 8th Avenue, between 15th and 16th Streets. Hours will be 11:30am-11pm, 7 days a week; eventually they'll be open until 2am Friday and Saturday nights. Phone: (212) 488-4800. Also eventually, delivery and catering. (Yahtzee.)
2) John on design vs. food: "While we love great design and making our space fun to be in, our number one priority is and always will be the food, the food, the food. We have tested all of our Swiches a minimum of 15 different ways before finding the absolute tastiest version."
3) John has been obsessed with good sandwiches since: age 12.
Ahead, the menu revealed. Double yahtzee.
Swich Menu, As of 12/6/06
SWICHES
Our signature pressed sandwiches on freshly baked bread
Double-Decker Grilled Cheese
Gruyere and cheddar with sliced beefsteak tomato on rye
Tuna-na-na
White albacore tuna with marinated artichokes and olive tapenade on 7-grain
Buffalo Hot Pants
Chicken breast fried and smothered in Buffalo sauce with crumbled
blue cheese on a French bread roll. Spicy! (seriously)
Bob Cobb
Turkey, bacon, tomato, crumbled blue cheese, Hass avocado, romaine on impossible wheat
Earthy McGee
Grilled Portobello mushrooms, arugula, goat cheese and fresh thyme on 7-grain
Trojan Horse
Ground lamb with beefsteak tomato, tzatziki, and fresh mint on rosemary focaccia. A must try.
Memphis
Peanut butter and sliced bananas, drizzled with honey on golden raisin semolina
Sidney
Smoked country ham. white cheddar, and crisp Granny Smith apple on 7-grain
Hippie Chick
Roast chicken, Hass avocado and watercress with citrus vinaigrette on golden raisin semolina
Positano
Prosciutto, fresh mozzarella, beefsteak tomato, arugula and fresh basil on foccacia (or try it with no prosciutto for a buck less)
Cuban
Our top-secret recipe marinated pork, Swiss, boiled ham (not top secret) and kosher pickle chips (oy!) on French bread
Veggie Goodness
Roast zucchini, red pepper and eggplant with herbed goat cheese on impossible wheat
Thanksgiving Every Day
Turkey and our homemade stuffing, on cranberry walnut bread
Steak Monster
Sliced steak with caramelized onion, beefsteak tomato, romaine, and crumbled blue cheese smothered with steak sauce on ciabatta
Karate Chicken
Roast chicken with sliced almonds, crunchy wontons and plum sauce dressing on French bread
DECONSTRUCTED
We take out the bread, add farm fresh romaine and mesclun, and top it off with homemade dressing
Positano
Prosciutto, fresh mozzarella, beefsteak tomato, arugula and fresh basil with white balsamic vinaigrette (have it with no prosciutto for a buck less)
Karate Chicken
Roast chicken with mandarin oranges, slivered almonds, crunchy wontons and plum sauce dressing
Bob Cobb
Turkey, bacon, tomato, crumbled blue cheese and Hass avocado with blue cheese dressing
Sidney
Smoked country ham, Vermont cheddar, and crisp Granny Smith apple with sweet and sharp mustard dressing
Hippie Chick
Roast Chicken, avocado, and watercress with citrus vinaigrette on golden raisin semolina
SIDES
Grape Tomato Salad
Drizzled with apple cider vinaigrette
Big Little Couscous
With fresh herbs and cranberries
Internationally Famous Potato Chips
Even in Latvia
Regionally Famous Sweet Potato Chips
Even in Yonkers
Green Salad
Your choice of our homemade dressings
DESSERT
Edible Happiness
Three types of chocolate: Dark, White, and Nutella
melted on bite-sized brioche
DRINKS
Our Homemade Banana Lemonade
Fountain Soda
Water
Bomba
Teany
Gus
Beer (domestic)
Beer (imported)
Coffee
Decaf
Iced Coffee
Iced Decaf
· Dish Special: Swich Readies for Primetime, Epic Buzz Cycle [~E~]
