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STROKE OF GENIUS: Colicchio Launches Friday Night All-$10 Menu

2009_01_tom_and_damon.jpgAs a recession-minded answer to Tom Colicchio's lavish bi-monthly Tom: Tuesday Dinner, the chef is partnering with his executive chef, Damon Wise, on a series of Friday night dinners, called Damon: Frugal Friday. Again making use of Craft's private dining room, the Friday night program will feature a menu of dishes and drinks entirely under $10, cooked and pimped live in-person by Chef Wise. If you're doing the math at home, that's a 10-course meal for $100; or a 7-course meal with three drinks for $100. The mystery of how this is a smart business decision aside, it's an unmistakable boon for eaters. And per the official details, "The format allows Wise the chance to depart from the Craft style and experiment with a casual menu of his own creation -- one that’s ideal for thrifty times." The program starts this Friday, 1/16, and reservations aren't accepted. Expect dishes such as, "small pizzas, food in a jar, meat on a stick."

If this is the start of a crosstown movement to make more mass use of private rooms, there might be a glimmer of hope for 2009 after all. At D:FF, go early and brace for massive crowds—until next week, when the program takes over the entirety of Craftbar. This very last bit just our guess.

The official materials are ahead. xoxo, Eater. >>
Damon: Frugal Friday

Inspired by Tom: Tuesday Dinner, Damon Wise, executive chef of Craft restaurants, will open Damon: Frugal Friday on January 16th. Every Friday, Wise will serve up a menu of creative, market-driven dishes broken into eight categories: small pizzas, food in a jar, meat on a stick, offal, snacks, salads, cheese and small plates. Everything is $10 or under. The format allows Wise the chance to depart from the Craft style and experiment with a casual menu of his own creation -- one that’s ideal for thrifty times. Sample dishes include salt cod fritters, caper berries and piquillo marmalade; pizza with fresh ricotta, black cabbage and truffle vinaigrette; crispy pig ear, deviled egg salad and celery; and smoked beef tartar and spiced flatbread. The menu is available in the 40-seat dining room as well as the comfortable bar area, where cocktails, beer & wine — all $10 or under — will be served.

47 East 19th Street, New York, NY 10003; Owner: Tom Colicchio, Chef: Damon Wise. Opening: Friday, January 16th, Hours: Fridays only, 5:30pm – midnight (Note: closed on 2/13). Reservations not accepted.

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