Careful viewers of last night's Superbowl action will haven noticed an interesting bit of cross promotion in a Pepsi ad towards the tail end of the second quarter. The spot in question isn't winning any awards for humor or coherency, but we do appreciate Justin Timberlake's pluck in getting his Upper East Side restaurant, Southern Hospitality (seen in the first few seconds) some air time. Roll the clip to see the restaurant get itself a good $250,000 worth of attention (2.5 seconds at $100K/second)—and some bonus fun, featuring out of the blue Andy Samberg and Tony Romo cameos thrown into the mix. Bravo.
· Pepsi Stuff Super Bowl Ad featuring Justin Timberlake [Youtube]